Today is THE day. The day I have been awaiting for several months. The day that has been on my calendar longer than anything else, except possibly that dentist appointment I can’t figure out how to delete. It is, in fact, the release day for Star Wars: The Force Awakens.
With all of the hype and noise that is surrounding this latest release, it’s easy to forget that before Star Wars, movies weren’t like this at all. Star Wars, as a franchise, matters, if for no other reason than its effect on the film industry. While there were movie releases that were a big deal, they were never the international hoopla that the world is witnessing right now. Even the A New Hope wasn’t greeted like this. Most theatres had absolutely no intention of showing it. Fox resorted to requiring any theatre that wanted to show The Other Side of Midnight (a film based on a best-selling novel) also show Star Wars. It’s almost unfathomable to think that people were so uninterested in Star Wars that the only way they would show it was by tying it to another film. The most amusing part about the whole situation is that the Star Wars box office returns completely blew the other film out of the water.
Continue reading →
Therefore I Geek 