On this episode Tracy got the opportunity to sit down and chat with Pete Newcomb of Borderless Comics. Pete is a fascinating storyteller, and the tale of how he became a comic book store owner is unique and very interesting. Besides sharing his personal journey, Pete also provided some insight into the workings of a comic book store. Borderless is unusual in that it is a read store–meaning that the owners encourage customers to read comics in the store. If you think this sounds like an insane idea, you’re not alone, but Pete has some compelling reasons for believing that this is a solid business model.