When the US Navy started talking about using electromagnetic catapults to launch planes, I distinctly remember someone saying that if Disney was having issues with similar tech, the Navy had absolutely no hope. While this might have been hyperbole, it is also true that Disney is regularly pushing the edges of technology in order to bring a better experience to park goers. The latest of these innovations is the Magic Band. Wired has a wonderful article this week about both the tech and process that went into making the magic, as well as the extensive, untapped potential that exists within the current hardware. I had no idea the amount of work that went into the development, or the one BILLION dollar price tag that went along with it. Then again, Disney never does things in half measures.
Of all the corporations following my every move, I find Disney much less worrisome than most. Continue reading