We’ve been talking to the folks over at Geek Fuel since they were still in the middle of their Kickstarter campaign, which was, of course, completely successful. Since then, they sent us a cool box of goodies, and recently, Kate Stephenson answered a bunch of questions that we had about the service itself, how it distinguishes itself from other similar subscription services, and what the plans are for the future!
Therefore I Geek: How would you describe the mission of Geek Fuel?
Kate: Geek Fuel is on a quest to discover and share the vast array of geeky items that include recognized brands as well as up and coming artists.
Therefore I Geek: With the increasing popularity of subscription services, why design one specifically for geeks?
Kate: As an avid collector of comics, vinyl toys and limited edition items, Chaz Gray created Geek Fuel to spotlight the incredible talents and creativity of artists and their unique products by introducing them to a passionate group of individuals who embrace all things Geek.
Therefore I Geek: What sets Geek Fuel apart from other geek subscription services?
Kate: Everyone here at Geek Fuel have been fans (and subscribers) of Loot Crate, as well as other subscription services, and we have an insatiable desire to discover more. We don’t look at Geek Fuel as better or worse but instead we consider ourselves different because with the thousands of new items being released each month, we believe that admirers of Geek culture want to be introduced to as many unique products as possible to stay in touch with the sheer abundance of developments in gaming, comics, toys, games, film and television. Also, since we are a smaller company, we are really focused on supporting the small and up-and-coming artists who have amazing products and are looking for a distribution channel to get their items in front of the Geek Culture audience.
Therefore I Geek: What kinds of products do you hope to provide in future boxes? Will there be particular themes to each month?
Kate: In terms of specific products that is part of the mystery, but in general terms, we will be showcasing legendary toys and games, custom t-shirts, digital downloads, and exclusive collectables.
We do not currently theme our box so that we can focus on curating the best individual products for a given month without the limitations a theme would bring.
Therefore I Geek: What is the process for designing the box for a particular month?
Kate: We have a dedicated team that is researching, reviewing and testing products each and every day in order to find the perfect mix of toys, games and collectibles for our mystery boxes.
Therefore I Geek: Tell us a little about the Geek Fuel Kickstarter campaign.
Kate: We really wanted to focus on building our core community from the ground up. By launching through Kickstarter, we are able to introduce the company to an enthusiastic community with a history of supporting amazing products. We achieved our goal, and are extremely thankful for the support we received, especially since not all Kickstarter campaigns achieve their goal. It has really motivated us to produce the best boxes to our capabilities.
Therefore I Geek: Having been successful with the campaign, what do you feel attributed most to that success? What would could have been done better?
Kate: The Geek Fuel team is extremely passionate about geek culture and we truly love what we do. Because of this, we tried to be as clear as possible with our campaign and be upfront about what we are offering as a company. This really resonated with the geek and Kickstarter community and was the foundation for the amount of support we received.
Therefore I Geek: What are Geek Fuel’s plans moving forward? (Aside from perhaps world conquest)
Kate: We want to push the value of each and every box and continue to create exclusive and unique items that can only be found from Geek Fuel.
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Kate did a great job answering our questions, and we’re so happy to be able to share those answers. Don’t forget to like them on Facebook and enter to win a FREE Geek Fuel box in their contest going on now!
Therefore I Geek 